About – Rotaprep Inc.

About Rotaprep

RotaPrep is the home of HyperLysis technology, the world's fastest homogenization technology that is revolutionizing sample preparation for life sciences research. Our California-based company develops ultrafast lysing systems and optimized lysing matrices for bead beating applications, serving research institutions, biotechnology companies, and laboratories worldwide. Since 2007, we have been empowering the bead beating community through innovative OEM partnerships and cutting-edge sample preparation solutions. As a proud USA-based, citizens scientists owned company, all of our manufacturing activities take place in California, ensuring the highest quality standards and supporting American innovation in life sciences instrumentation.

Our Mission

RotaPrep is dedicated to eliminating the sample preparation bottleneck that has long constrained molecular biology workflows. We develop revolutionary systems, methods, and kits that transform how research institutions and companies perform sample lysis, homogenization, and grinding of biological samples. Our patented HyperLysis technology processes even the most challenging samples, including spores, gram-positive bacteria, seeds, bones, tumor tissues, soil, and fecal matter, in seconds rather than minutes.

Revolutionary HyperLysis™ Technology

At the heart of our innovation is HyperLysis™, our patented sample preparation technology that fundamentally changes the physics of bead beating. Unlike traditional homogenizers that rely on short oscillations, HyperLysis™ uses continuous circular motion to drive beads through the complete length of sample tubes. This breakthrough approach achieves complete cellular disruption in 10 to 15 seconds while maintaining cooler temperatures and delivering superior reproducibility across all sample types.

Our HyperLysis™ platform powers the MonoLyser™, PolyLyser™, and MegaLyser™ systems, providing scalable solutions from single-tube processing to high-throughput applications. Whether you need DNA extraction, RNA isolation, or protein purification, our systems deliver consistent, reliable results that accelerate your research timeline.

Advanced Lysing Matrices

Beyond our revolutionary homogenizers, RotaPrep has developed optimized lysing matrix formulations specifically designed for bead beating applications. Our matrices are engineered to work synergistically with HyperLysis motion, maximizing energy transfer while minimizing sample heating. These carefully crafted bead combinations ensure optimal disruption across diverse sample types, from delicate cellular structures to the toughest biological materials.

American Innovation Excellence

As a USA-based, citizen-owned company with all manufacturing operations in California, RotaPrep represents the best of American scientific innovation and engineering excellence. Our commitment to domestic production ensures rapid customer support, consistent quality control, and direct relationships with our users. This approach allows us to continuously refine our products based on real-world feedback from researchers across diverse applications.

Leadership Team

Dr. Horacio Kido,

President and CEO

Dr. Horacio Kido brings exceptional scientific leadership and entrepreneurial vision to RotaPrep. He holds a Ph.D. in Agricultural and Environmental Chemistry from UC Davis, an M.S. in Biology from Stanford University, and a B.S. in Biological Sciences from Stanford University. Before founding RotaPrep, Dr. Kido served as a Research Specialist at UC Irvine, where he developed expertise in microfluidics and advanced point of care diagnostics. His deep understanding of both the scientific challenges facing researchers and the technical solutions needed to address them has been instrumental in developing HyperLysis technology. Dr. Kido's commitment to innovation and quality has positioned RotaPrep as a leader in ultrafast sample preparation systems. Horacios publications has over 1,800 citations and he is an inventor named on 32 patents.

James R. Norton,

Executive Vice President and Chief Operating Officer

Jim Norton serves as Executive Vice President and Chief Operating Officer, bringing extensive business development and operational expertise to RotaPrep. His educational background from Kansas State University, combined with his proven track record in life sciences instrumentation, has been crucial in scaling RotaPrep's operations and expanding market reach. Jim's strategic leadership focuses on manufacturing excellence, quality control, and ensuring that every RotaPrep system meets the demanding requirements of research laboratories worldwide. His operational oversight ensures that our California-based manufacturing delivers consistent, reliable products that researchers can depend on for their critical sample preparation needs.

Dr. Miodrag Micic,

Vice President and Chief Marketing Officer

Dr. Miodrag Micic serves as Vice President and Chief Marketing Officer, bringing remarkable academic and industry expertise to RotaPrep's strategic direction. He holds a Ph.D. in Chemistry from the University of Miami, an M.T.M. from Washington State University, and a Sc.D. in Physical Chemistry from the University of Belgrade. Currently a Professor and Department Chair of Engineering Design Technology at Cerritos College, Dr. Micic combines deep scientific knowledge with extensive marketing experience gained from leadership roles at prominent life sciences companies. His research interests in medical devices, life science instrumentation, and microelectromechanical systems align perfectly with RotaPrep's innovative approach. As an inventor with four issued US patents currently in production and author of over 70 scientific publications with more than 3,200 citations, Dr. Micic brings both scientific credibility and market insight to RotaPrep's growth strategy.